Sol Hashemi S Background Research

I was at Costco a few days ago and was struck by a product called "The Lights and Sounds of Christmas". It's a device that plays christmas songs and flashes lights connected to it in sequence with the music. I will bring it into one of our classes. The display in the store was a photograph of a house printed onto a board with led lights stuck through to simulate the lighting on the house and trees. This display flashed while the songs played. This got me thinking about how the sound of a product is used in it's marketing.

Researching "sound + advertising":

Some interesting directional sound technology I came across online:

Articles on similar technology.

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